Developing a new look and an effective sales tool for an established brand
Working closely with the client to benchmark competitors and looking carefully at the web analytics available to us, we designed and built a fresh, modern website to showcase Speakeasy’s expertise and reputation for quality language learning.
We rationalised the structure and information hierarchy of the previous site to organise our new website with an improved user experience and a leaner, more focused content distribution.
Barcelona based but with a global reach, we provided multilingual content management to give the talented Speakeasy team full control over all content modules, course information and site structure.
Effective lead generation and CRM integration
Our new online level test is an important part of the lead generation process with results passed through to the school’s third-party CRM. We also send through all contacts from the site to the CRM for follow-up by the sales team.
Students’ written and video reviews are displayed around the site as social proof of the school’s expertise, and the blog module allows Speakeasy to provide student-centred content for current alumni and useful Spanish language resources for all learners.
Analysis & investigation
Responding to real data and client usage across all stages of the project.
Providing easy and intuitive Content Management for the Speakeasy site editors.
Multilingual site build
Reaching out far and wide with a multilingual site build.
Keeping business on track via an API connection to the school’s CRM for sales lead management.
We support Speakeasy with custom email designs for their CRM and wider marketing.
The site has delivered an increase in lead generation and an effective ROI.
We have been very happy with DigitalHappy’s work on our Spanish school’s new website. Simon is excellent at listening to our needs and always thinks beyond the scope of what was asked to fully understand the problem we are trying to solve. His knowledge and experience allow him to suggest the best solutions while keeping all factors in mind. DigitalHappy’s attention to detail and ability to focus on what is important creates a great product and is what sets them apart.