LF Prime

We designed and built a fast loading, great-looking responsive website to showcase some of Spain’s most exclusive real estate.

LF Prime web project
  • Project tasks
    • Front-end development
    • Responsive web design
    • Interface design
    • User experience design
    • Content management
    • Visual design
  • Project website www.lfprime.com

A showcase for high-end luxury real estate

LF Prime is a dedicated service from Lucas Fox International Properties which aims to connect buyers and sellers of high-end luxury property in Spain. We’ve partnered with Lucas Fox for many years on their online presence and were asked to work with them on the design and development of this latest venture.

Planning, process and specification

As part of the initial discovery phases of the project, we spoke with the team at LF Prime to identify the core needs and functionality of the project. We established that the properties in the portfolio should be discoverable by their location and also by their type (country estate, new development, coastal property etc). In addition to this core classification, properties could belong to either a Prime or an Off-market property class, and importantly all Off-market items should only be accessible to logged in users. Accordingly, if logged-in, a user can access properties of both classes, while other users may only view regular Prime properties.

We provided property filtering for an efficient discovery of the portfolio, and made use of stunning product imagery.

An elegant design for high-end properties

We wanted to deliver a site that was clearly part of the Lucas Fox family, but which could stand apart for the quality (and value) of its products. To this effect, we brought across some typographical elements from the main Lucas Fox website and employed a similar listing view when presenting groups of properties or the results of a search. We introduced a new colour scheme (using an off-black and gold) to reinforce the exclusivity of the product, and made liberal use of whitespace throughout to lend the pages a clean and elegant feel.

We had access to some fantastic imagery to accompany these properties, and each detail page employs a large lead image and then also a gallery. We also introduced automatic watermarking of the images at the request of the client.

Delivery and support

The final site is fast and performs well, providing the user with a quick and clear browsing experience. We implemented comprehensive content management to allow the LF Prime team to manage the portfolio exactly as they need to.

As part of our ongoing collaboration with Lucas Fox, we look forward to providing continued support on this project. If you’re in the market for some of the finest real estate in Spain, look no further than LF Prime.

Carrie Frais, Lucas Fox

Once again another supreme effort from DigitalHappy! They are knowledgeable and efficient and add value by offering suggestions and creative ideas throughout the process. We have been very impressed with the quality of their work, customer care and meticulous attention to detail. We are extremely proud of the result and will refer DigitalHappy to any business looking for quality web design and development partners.

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