Getting started with a style guide and information hierarchy
The Lucas Fox Style logo had already been developed but we needed to extend and develop the brand styles for the web. We came up with typography and colour styles for screen use, and created an overall style guide for the web site.
Working with the editorial and marketing team, we mapped out a site structure, creating a principal top level navigation using blog post categories, and then applying a simple system of tags to allow for cross-referencing of content.
Great content bringing positive results
We’re always keen to emphasise the importance of content and how we should take a content-first approach on our projects for best results. In this case, the content team were on board right from the start and the result is a great-looking blog with a strong focus on the delivery of the excellent content.
The blog’s editorial team have full control over publishing via our WordPress implementation.
The site’s front-end uses a custom WordPress theme that we designed and developed for this client.
We took the offline branding and extended it for online digital marketing use.
We designed responsive email templates for sending updates to the site’s subscribers via Mailchimp.
We approached Digital Happy to create a fresh, modern, user-friendly design with a strong emphasis on imagery. We could not have wished for a better result. The website is absolutely stunning, perfect for mobile and tablet browsing and with an easy-to-use back-end system. The team are hugely supportive and are always on hand for any technical issues we may have. They are a first-rate design and development company.