Project sector Lifestyle

Lucas Fox Style

We created a custom, responsive WordPress blog to showcase Lucas Fox’s new lifestyle brand and deliver the content of the talented writing team.

Information architecture
Content management
Responsive design
Front-end design
User interface and experience
Email design and marketing
SEO optimisation
Lucas Fox Style responsive web design screenshots

Getting started with a style guide and information hierarchy

The Lucas Fox Style logo had already been developed but we needed to extend and develop the brand styles for the web. We came up with typography and colour styles for screen use, and created an overall style guide for the web site.

Working with the editorial and marketing team, we mapped out a site structure, creating a principal top level navigation using blog post categories, and then applying a simple system of tags to allow for cross-referencing of content.

Lucas Fox Style responsive web design screenshots

Great content bringing positive results

We’re always keen to emphasise the importance of content and how we should take a content-first approach on our projects for best results. In this case, the content team were on board right from the start and the result is a great-looking blog with a strong focus on the delivery of the excellent content.

  • CMS implementation

    The blog’s editorial team have full control over publishing via our WordPress implementation.

  • Custom theme

    The site’s front-end uses a custom WordPress theme that we designed and developed for this client.

  • Brand application

    We took the offline branding and extended it for online digital marketing use.

  • Email marketing

    We designed responsive email templates for sending updates to the site’s subscribers via Mailchimp.

Lucas Fox Style responsive web design screenshots

We approached Digital Happy to create a fresh, modern, user-friendly design with a strong emphasis on imagery. We could not have wished for a better result. The website is absolutely stunning, perfect for mobile and tablet browsing and with an easy-to-use back-end system. The team are hugely supportive and are always on hand for any technical issues we may have. They are a first-rate design and development company.

Carrie Frais Carrie Frais Lucas Fox