Project sector Real estate

José Abascal 48

We designed and developed an elegant brochure website to promote this exciting new high-end property development in the centre of Madrid.

Information architecture
Content management
Responsive design
Front-end design
User interface and experience
Visual design
Archived project
This is an older, archived project that we're including because we really enjoyed working on it ;)
José Abascal 48 responsive web design screenshots

Sparking product interest and staying on brand

We created a clean and minimalistic user interface for this stunning Madrid property development, extending the offline brand guidelines for online application.

Working closely with the project manager, we developed an information hierarchy and content modules for use throughout the website that allowed the team to describe the product offer and reflect the brand’s values.

José Abascal 48 responsive web design screenshots

Generating leads and good ROI

With the site aiming to create interest in the product and to generate leads for the marketing and sales teams, we’re pleased to record a high level of contacts received though the site. This is a site that delivers a solid ROI for the product owners.

  • Brand application

    We took existing offline brand guidelines and extended them for an online application.

  • CMS implementation

    A content management system affords site admins intuitive and easy-to-use content editing across the site.

  • Multilingual content

    The site content is presented in two languages and is easily extensible for more.

José Abascal 48 responsive web design screenshots

The brief was to create an elegant website to showcase an exquisite New Development in Madrid, with limited copy and an emphasis on the visual elements. DigitalHappy have delivered just that. Simon’s extensive experience was crucial in ensuring that the site not only looks beautiful but also works quickly and effectively on all devices, essential to the success of the site. We are delighted with the result.

Catriona Groves Catriona Groves Lucas Fox International Properties