Designing and building the central piece of a targeted marketing campaign
As part of our collaboration with Lucas Fox, we were very happy to work with them on the planning, design and development of the support website for a new marketing campaign.
The marketing team produced some great content which we used to develop the site architecture and to build out a set of wireframes for intitial discussion.
With positive feedback and input from the team, we designed and developed a set of templates and modules to appropriately showcase the content, always focusing very clearly on the principal calls to action of the campaign.
Brand application and visual design
This was a great opportunity to apply the brand’s secondary colour scheme for a bright, modern look and feel that matches the campaign’s messaging and tone.
The site is of course fully content managed with built-in multilingual support to allow the team to adapt content as the campaign develops. Oh, and we delivered the project in just over a week — now that’s a good turnaround.
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CRM integrations
Leads from this campaign are pushed to the main CRM for the sales team to process.
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CMS implementation
Easy and intuitive Content Management for the site editors is provided across all content modules.
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Lead generation
The site is tightly focused to provide real results and leads for the sales team.
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Brand implementation
We implemented and extended visual design styles following the brand guidelines.
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Content strategy
Working with the client, we created a balanced and intuitive content schema and flow for the site.
I was under a lot of pressure to deploy this project with a very tight deadline but DigitalHappy understood my vision and needs from the very first meeting. After providing the content and some examples of what I was expecting, they did their magic and provided this beautiful outcome. I really value suppliers that can understand our needs and deliver value in such an efficient was and that’s why DigitalHappy is my go-to website partner.