Designing and building the central piece of a targeted marketing campaign
As part of our collaboration with Lucas Fox, we were very happy to work with them on the planning, design and development of the support website for a new marketing campaign.
The marketing team produced some great content which we used to develop the site architecture and to build out a set of wireframes for intitial discussion.
With positive feedback and input from the team, we designed and developed a set of templates and modules to appropriately showcase the content, always focusing very clearly on the principal calls to action of the campaign.
Brand application and visual design
This was a great opportunity to apply the brand’s secondary colour scheme for a bright, modern look and feel that matches the campaign’s messaging and tone.
The site is of course fully content managed with built-in multilingual support to allow the team to adapt content as the campaign develops. Oh, and we delivered the project in just over a week — now that’s a good turnaround.
Leads from this campaign are pushed to the main CRM for the sales team to process.
Easy and intuitive Content Management for the site editors is provided across all content modules.
The site is tightly focused to provide real results and leads for the sales team.
We implemented and extended visual design styles following the brand guidelines.
Working with the client, we created a balanced and intuitive content schema and flow for the site.
I was under a lot of pressure to deploy this project with a very tight deadline but DigitalHappy understood my vision and needs from the very first meeting. After providing the content and some examples of what I was expecting, they did their magic and provided this beautiful outcome. I really value suppliers that can understand our needs and deliver value in such an efficient was and that’s why DigitalHappy is my go-to website partner.